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There are seven main rules to maintaining your lawyer website that you should know about.
1. Check for broken links.
Broken links will annoy visitors making them click elsewhere off your site, thus losing a potential legal client. When your lawyer website first launches, you should check each and every link to make sure that it works. Check for broken links that lead offsite at least once a month.
2. Write correct and clean html code.
HTML errors can negatively affect your search engine rankings.
For example, if your webmaster places the meta tags or header (H1) tags in the improper order on your page your rankings will suffer.
Run all the pages of your lawyer website through http://validator.w3.org/detailed.html to clean up any html errors.
3. Add fresh content to your legal website.
Search engines will more regularly spider your site if the content on your web pages is continually updated or changed. One excellent method is to add a new article to your site every week or two. You can hire a law firm website designer to write this content for you.
4. Obtain incoming links.
Search engines use linking to create a web of linked sites. The more sites that link to your attorney website help determine its popularity. Sites with only a few links don't usually do well in the search engines. Preferably obtain links from related sites which already rank well or receive a large number of visitors. Finding links should be one of your ongoing strategies to maintain and increase your rankings.
5. Monitor web site rankings.
The number and type of keywords used to search for information on your site can change dramatically. Without constantly monitoring your web site rankings, you may wonder why your sales have dropped. One must stay up to date with search engine changes. Adjust your attorney website accordingly then resubmit it to the search engines if needed. Use Marketleap.com to find your site's ranking.
6. Analyze web copy.
You may be getting a lot of hits/visitors to your lawyer website but no one is calling. Your web copy could be at fault. Try rewriting it by placing yourself in your customer's shoes. Focus primarily on the benefits of your product. Sometimes changing one or two lines can increase the percentage of sales from your site.
7. Track your attorney website statistics.
From the site statistics provided by your web host, you can monitor the amount of visits to each page, where they came from and what keywords they used to find your web site. You may then need to optimize other pages targeting alternative keywords to increase the number of visitors arriving at your site.
Conclusion: Create a web site maintenance plan that will ensure your law firm website is performing at its optimum level. This is essential if you wish to maintain or increase your business and stay ahead of your competition.
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